With the development of new technologies, fundraising has become a simpler process for museums and art institutions. Thanks to the Internet, museums and cultural institutions have access to a wider audience and are not limited to geographic locations. This comes with new challenges such as transferring fundraising capabilities to a digital environment and finding new fundraising strategies.
Digital fundraising transforms the way funds are normally raised and introduces new challenges for museums as they try to build an online community that drives donations on an ongoing basis.
Today we present 4 tips for taking your fundraising efforts to the next level
1. Create campaigns that motivate your donors
Successful fundraising is essentially based on selling, for this, it is necessary to have a clear donation proposal, think about what you intend to achieve with the donation campaign, define the objectives of the campaign, the target audience, the duration of the campaign.
It is necessary to communicate the fundraising objective including basic data such as specific needs of the programs or projects, the financial goal of the fundraising, fundraising options or levels, among other data of interest to donors so that they understand the importance of the donation and become much more interested in your cultural institution and the processes you are carrying out.
With all of the above, create a strong, eye-catching message that invites your target audience to participate in the donation campaign where, in addition to obtaining financial support, you deliver a transforming experience for your donors and thus create a lasting relationship.
2. Effectively communicate your campaigns
Now, with a clear donation campaign, it is necessary to disseminate information about it, for which we need to make use of different existing communication channels where we can have constant conversations with our followers.
The social networks of your museum are an important channel for the communication of your donation campaigns, there are several of your followers and the communication is instantaneous and simple.
Another important channel is email, keeping in touch with your donors through email allows you to maintain a long-term relationship, as well as allowing for more direct communication. You can usually let the donor know what actions have been taken with donations, invite them to attend your events, solicit new donations and create an additional donor experience.
Veevart allows you to manage the entire list of supporters along with their donation activity and engagement, therefore simplifying the steps in the communication process.
3. Make donations a simple process
Have a simple donation page, make them complete a minimum number of fields, eliminate unnecessary fields, offer different payment methods, avoid distractions on the donation page by limiting the navigation options.
Avoid unnecessary frustrations that can occur in the donation process, make the process simple and make it an easy and friendly user experience.
4. Integrate your digital fundraising systems
Museums and cultural industries need management systems to optimize and take fundraising initiatives to the next level, reinforcing existing strategies and making work more efficient for the team.
With fundraising it is important to create an omnichannel network that allows you to stay in touch with your donors, this includes your website, donation page, CRM and databases, ticketing software, and memberships. Integrating these tools is important because it gives you a 360° view of your constituent - the right tool will allow you to simplify your fundraising process, make predictions, track, and have all the important data organized and accessible, thus avoiding unnecessary and excessive workflows.
If you want to know more about this kind of tool, become part of Veevart. With Veevart you can integrate them all in a single digital tool. Schedule a demo and learn how to integrate them all in one place. Take your fundraising to the next level.
